Renault Trucks has launched a new initiative that promotes and celebrates the valuable contribution made by all the skilled people who work in the commercial vehicle industry, #proudprofessionals.
“From drivers through to workshop technicians and service advisers, roadside recovery teams to logistics managers and sign-writers, parts, accessories and vehicle manufacturers, our associations and media, we all play a part in this sector that quite literally makes the world go round.
“Commercial goods vehicles deliver all the essentials of our daily lives, stimulate trade, business efficiency and growth, and we want to celebrate the contribution that everyone makes by encouraging pride in your role and pride in the service you offer to the community,” said Nigel Butler, Renault Trucks’ UK commercial director said:
To support the #proudprofessionals initiative, Renault Trucks has invested in a new campaign website www.proudprofessionals.co.uk and social media programme.
The hashtag appears on Renault Trucks latest advertising campaign, ‘Discover our Diamonds’ which focuses on the quality of the people behind the Renault Trucks dealer network, #proudprofessionals who are inspired by the strength of the diamond in the brand’s logo.