Celebrating its 20th year in business, Fleet Operations says the role of the fleet manager has changed dramatically in recent times.

The fleet management company was founded by chief executive officer Ross Jackson (left) as a consultancy firm focused on the needs of fleet decision-makers in 2002.

“Lots of different things aren’t right for everybody,” explains Jackson. “Our job in 2002, as it is today, is to guide people, challenge their assumptions and their thought processes, and to help them make decisions that are not only right for them for the short-, medium- and long-term, but are also right for their people.”