Toyota has launched Toyota Professional, a new programme designed to improve the service it offers to commercial vehicle customers.
Its launch coincides with the growth of Toyota’s LCV range, with the new Proace City compact van set to join the brand’s line-up in the Spring.
Toyota says it is targeting self-employed business people who own or lease just one or two vehicles, and SMEs running fleets of up to 50 LCVs with the new programme.
The new tagline is: “We’ve got your back.”
Mark Roden Toyota (GB) operations director said: “For many people, their vehicle is essential to their business. With Toyota Professional we will help them keep on the move so they in turn can keep their customers happy.
“With the arrival of Proace City, our range will cover the second largest segment in the LCV market, helping us reach a much-wider customer base with a product that boasts best-in-class performance and load-carrying abilities. Toyota Professional will help us maximise its potential and strengthen our relationship with new and existing customers.”
All new Toyota LCVs come with a five-year warranty and five years’ roadside assistance, and owners are guaranteed a service appointment at their convenience, within seven days.
If the seven-day target cannot be met, customers will be given a 50% reduction on the servicing labour charge.
Existing customers are also being rewarded for their loyalty, receiving free roadside assistance cover each time they complete an interim or full service for their Toyota commercial vehicle at a Toyota centre. This will run until their vehicle’s next service is due.
Retailers across Toyota’s UK network are embracing Toyota Professional, featuring the LCV range prominently in their displays and providing easy access to demonstrator vehicles.
Staff members are receiving additional training to ensure commercial vehicle customer priorities are clearly understood and supported with appropriate products, including finance and leasing packages.