Natures Menu, the pet food manufacturer, is changing the majority of its light commercial fleet to Volkswagen Crafters.

The new vans will be used to deliver pet food to pet supply retailers and customers that have ordered directly from Natures Menu. The company, founded in 1981, has grown from a small family-run business in Norfolk to a Europe-wide operation.

The company is changing 59 of its 72 vans with conversions provided by Coolkit to adapt the fleet to reach temperatures of -18 degrees making them fit for the safe transportation of raw, frozen food to ensure that pet food does not thaw during transit.

Ben Puckey, transport manager from Natures Menu, said the company had an existing relationship with VWCV and chose the Crafter due to its load space and adaptability as a cold-use van.

Puckey also said VWCV’s aftersales network was a deciding factor in ordering the new Crafters.