Dawsonrentals Vans will add a new Stoke-based site to its national network of rental facilities.
The site will sit in just under an acre of land and will be managed by Melissa Jones.
Jones, who has been promoted from her previous role in the commercial team, will be implementing an investment of several hundred vehicles.
Dawsonrentals Van’s head of sales Chris Beeton said: “Melissa has a wealth of operations experience gained over many years within the industry.
"Prior to this appointment she managed and supported many of the customers that the new facility will serve, which made her an obvious choice to lead and drive it.”
“The Stoke opening is one that has been in development for some time as part of a wider plan, and will see the business not only open a number of additional sites, but also improve some of the facilities within our existing network.
“We are committed to continually investing in improving our service offering and hopefully this reinforces our intent to our customer base and the wider LCV market.”