MA & HV Medler has entered into a three-year partnership with Bridgestone, after being impressed with the tyre firm’s sustained work to keep costs down during the global pandemic.

The Norwich-based haulage business operates a fleet of more than 100 vehicles from three centres, 90% of which are trailer units. All its vehicles now run on Bridgestone products.

Simon Pegg, operations manager at MA & HV Medler, said: “Bridgestone continually fought hard to keep our costs down during our most challenging times and we felt that they were more than just a tyre supplier, but a business that really cared about us.

“What impressed us most was Bridgestone’s support and commitment. They check all the removed tyres and ensure that their full-life has been reached. If they have more miles left, they are repaired and returned for re-fitment.

“We found Bridgestone very flexible and always available and very attentive to any issues that may arise. The overall package that Bridgestone offered us in terms of product and support along with the choice of service provider with the transparency of cost has been an experience that exceeded our expectations.”

Bridgestone’s willingness to ‘go the extra mile’ to save money and free-up time was noted as being a key factor for MA & HV Medler, who are specialists in General Haulage transporting bricks, blocks, roof tiles, insulation and general building materials.

The fleet utilises Bridgestone’s FleetBridge tyre reporting system, which provides transparency on the condition of every tyre on each vehicle.

Bridgestone’s national fleet executive Neil Collison said: “We have got to know the team at MA & HV Medler really well and have built up a good understanding of the business and its needs.

“We were able to support the fleet during the global pandemic and demonstrate a number of cost and time savings which resonated during negotiations. We were also able to work as a team and in this regard, I believe we have one of the best in the business at Bridgestone.”