More than 107,000 drivers have had their tyres checked by Wheelright’s tyre pressure monitoring system.
Instead of relying on manual methods, Wheelright provides motorists with a 'drive-over' solution that generates readable information about their tyre pressure.
Since it was launched in March 2015, the pilot scheme has recorded 84,000 tyre pressures for cars and 23,000 tyre pressures for HGVs and has been taking an average of 817 pressure checks per week.
John Catling, CEO of Wheelright, said: "It's fair to say that poor tyre pressure presents a very real threat to British roads, so it's great to see so many drivers taking advantage of Wheelright's free monitoring service.
“Tyre blow-outs and punctures are things that could lead to secondary incidents and do seriously disrupt traffic flow.
"It's particularly encouraging to see the logistics sector embrace the system.”
He added: “Tyre maintenance is of course crucial for all road-users, but none more so than HGV drivers.
“Amongst the HGV drivers we've spoken to at Keele, there's an assumption that tyre pressures have already been checked and are correct when the lorry is given the all-clear to leave the depot.
“This practice is not only risky from a safety point of view - it could also be costing fleet operators serious money.
“On average, tyre under-inflation of just 10% adds an extra £1,000 per year to fleet fuel bills,” said Catling.
"Obviously, this isn't a criticism of the HGV sector - it's doing the best job it can with the tools it has to hand to ensure vehicle safety, but it's clear that relying on manual checks is rapidly becoming a thing of the past."
Rob McKie, CEO at Welcome Break, said: “We aim to be at the forefront of our sector and ensure customers have a high quality experience at our sites every time.
“This is about ensuring drivers are ready to continue their journeys safely after they leave us.
“The Wheelright pilot has gone down very well with customers and could potentially prevent a major accident.”
The Wheelright Keele is free to both motorists and HGV drivers and will run until Christmas.