Free2Move Lease has announced the promotion of Peugeot UK marketing director, Mark Pickles, as UK commercial director.

Pickles (pictured) has been described as a “veteran of the PSA Group”, having undertaken a number of senior roles since joining in 2000.

His experience includes spells as parts & service director and head of retail sales, and he was formerly responsible for used vehicle operations.

Pickles said: “Having worked closely with Duncan and his team as Peugeot marketing director, the opportunity which exists to take the unique added-value product offer of Free2Move Lease to a bigger audience is obvious.

“With a great toolkit of innovative services, together with the benefits which come from a large group such as PSA, Free2Move Lease has significant growth potential”.

In his most recent role as marketing chief at Peugeot, Pickles oversaw a complete overhaul of the brand, in preparation for the SUV products launch during the past 2 years.

Reporting to managing director Duncan Chumley, he joins Free2Move Lease at a “pivotal moment”.

Chumley said: “Mark and I share a vision of the growth potential for Free2Move Lease, having worked together closely in the last 18 months to develop Peugeot business sales.

“His marketing expertise, combined with an impressive CV in most areas of the OEM business, means he is well equipped to continue the growth we have already seen since launch”.