Asset Alliance Group has appointed Grant Law as marketing director to help build the brand.
Law brings 30 years’ experience to the Group, having worked in senior marketing positions across a range of industries including brewing, leisure, health care, electronics, food manufacturing, IT and utilities.
Following a recent and extended consultative role for Asset Alliance Group, which comprises Asset Alliance, ATE Truck & Trailer Sales, Forest Asset Finance and Total Reefer, Law has now joined the business full-time as it looks to build on growth achieved in 2017.
He said: “Asset Alliance Group is a relatively young business that has quickly demonstrated its ability to be a leader in the industry. It is therefore an exciting time to be joining the Group and be part of this industry.
“We are fortunate to have already attracted some of the leading names in transport fleet operations and established a strong record of success because of the team here at AAG.
“As a multi-faceted finance, rental and retail business in the commercial vehicle and now also the bus and coach sectors, we have a lot to offer. It is my role to further build our brand, our client base and reinforce our reputation for great service, as well as offer clear guidance on how we can maximise our potential and be the best that we can be.”
Law, who is married with two children, has degrees in marketing and German, and is a long-standing Fellow of both the Chartered Institute of Marketing and the Institute of Direct and Digital Marketing.