Ian Lumsden (pictured) has been appointed director of the light business line at Iveco UK, while Nick Pemberton has been appointed director of the truck business line.

Lumsden’s new role will see him steering sales and marketing activities for Iveco’s New Daily line-up. The eight-year Iveco veteran brings a wide range of industry know-how to the role, having joined as national dealer sales manager in 2007, before progressing to commercial logistics director in 2011 and marketing director in early 2013.

Key targets for Lumsden’s new role include further development of Iveco’s retail activity in the UK light commercial vehicle sector, and expanding the company’s nationwide dealer network coverage.

Pemberton – formerly key account fleet sales manager at Iveco UK – brings more than 30 years of experience in the commercial vehicle industry to the role, which sees him responsible for medium and heavy truck sales and marketing, with a focus on the company’s Stralis and Trakker ranges and the latest generation New Eurocargo medium truck.

He will also spearhead product development activities, with the goal of exceeding customer and market requirements in the medium and heavy truck sectors, and will lead a dedicated team supporting Iveco dealers and customers around the country.

Commenting on the dual appointments, Iveco UK managing director Stuart Webster said: “The UK is a key market for Iveco, and we recognise the clear differences between medium/heavy and light commercial vehicle customers’ requirements. The distinct business lines created through these appointments demonstrate our focus on providing first class customer support which is directly relevant to each sector.

“With Nick and Ian’s appointments, we have two top directors in place who combine extensive commercial vehicle industry experience with in-depth knowledge of Iveco, our products, our network and our target customer-base.”

Lumsden and Pemberton will be based at Iveco UK’s Basildon headquarters. Their responsibilities will span the UK and Republic of Ireland.