RAC Approved Dealer standard introduced for used LCV sector

row of vans

An RAC Approved Dealer standard has been introduced for the used light commercial vehicle (LCV) sector.

The new scheme is based around preparation criteria created specifically for vans under 3.5 tonnes, while other benefits include a three-month RAC warranty, 12 months of breakdown cover, a vehicle data check and enrolment to RAC Accident Care.  

Sean Kent, RAC sales director at Assurant, the Fortune 500 company which partners with the RAC in providing and administering warranties and related solutions, says it’s a “new kind of proposition” for the sector.

Kent explained: “The new standard is designed to create a nationwide approved used van programme commensurate with the values of the RAC brand, with all of the benefits that brings for both customers and retailers.

“It is very much a new kind of proposition in this sector where, outside of franchise dealer networks, there are few retailers with the kind of consumer brand recognition that we can deliver.

“With the RAC Approved Dealer initiative, dealers who meet our criteria can associate themselves directly with the credibility of the RAC brand, instantly differentiating themselves from their competitors.

“Our research shows that customers who buy from used car retailers that are members of the RAC Approved Dealer Network often do so because of the presence of the brand - and we anticipate that it will also be a major strength in the van sector.”

All kinds of dealers including supermarkets, independents and franchises can become RAC Approved Dealers. Retailers who meet its standards can make extensive use of RAC branding among a range of other benefits.

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