Aura Graphics completes Hermes vehicle rebrand

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Aura Graphics has completed a total UK rebrand of Hermes's 164 rigid trucks and 328 trailers.

As part of its investment in the UK market, Hermes last year launched its largest parcel-sorting hub to increase network capacity.

It also wanted to update the vehicles with a brand refresh and employed Aura Graphics, which conducted site visits and made some recommendations based on the brief.

Once the site visits were completed and the new rebrand artwork agreed, Aura's design team prepared each piece of technical artwork.

The vehicle rebrand involved printing more than 35 miles of self-adhesive graphics, involving more than 650 hours of print production. The graphic installation took 6,000 hours.

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