Clear Vehicle Data (CVD) has launched a wholelife cost comparison product aimed at fleet operators, leasing companies and brokers, manufacturers and main dealers.

The product, called Whole Life Cost Pro, is designed to help fleets with vehicle selection, fleet policy list decisions and purchase negotiations.

It can also be used for benchmarking contract hire quotes and as a dynamic tool for anyone involved in negotiating vehicle sales or supply.

The software tools are supported by independent data compiled by International Decision Systems (IDS).

Whole Life Cost Pro joins the Lite and Business versions of Whole Life Cost, which also include company car benefit-in-kind and Employer’s National Insurance calculators.

Ian Hare, CEO of CVD, said: "Our new top-level product, called Pro, now offers medium-sized and larger fleets the ability to formulate policy lists and to negotiate vehicle supply in detail with manufacturers and dealers.

"This is powerful cloud-based software, which joins our web-based products which are suitable for smaller fleet operators.

“This is also data that will assist anyone involved in the vehicle supply chain from manufacturers to dealers and leasing companies as well.

"Whether purchasing or selling vehicles, it allows the user of the tool and data to negotiate from a position of strength."