Carl zu Dohna has been appointed as brand director for Volkswagen Commercial Vehicles in the UK, with effect from September 1, 2014.
He succeeds Alex Smith, who assumes the position of brand director for Volkswagen Passenger Cars.
Dohna, 44, is a sales and marketing expert who has a wealth of experience in developing international markets. He is currently international sales director for Volkswagen Commercial Vehicles in Hanover, a position he has held since 2013.
Since joining Volkswagen Commercial Vehicles in 2000, he has fulfilled a number of high-profile roles including general manager for international sales and area sales manager for South Africa and the Americas.
Dohna said: “The UK ranks as the second-largest market worldwide for Volkswagen Commercial Vehicles and its growth over the past three years has been extremely impressive. I really look forward to continuing the excellent work undertaken by Alex and his team.”
Paul Willis, managing director of Volkswagen Group United Kingdom, said: “I am delighted to be welcoming Carl in to the business. He brings with him extensive international experience and an unrivalled knowledge of the commercial vehicle industry.
“Volkswagen Commercial Vehicles celebrated record sales and market share last year and the brand has now cemented its position as the number two light commercial vehicle manufacturer in the UK - this is an exciting time for Carl to join the business.”