Krispy Kreme fits 3G vehicle cameras to van fleet

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Krispy Kreme is aiming to improve road safety, reduce insurance costs and enhance duty of care following the adoption of a 3G vehicle camera solution from Intelligent Telematics.

The IT1000 forward facing camera will be fitted to the company’s entire UK delivery operation, made up of 50 light commercial vehicles, to provide added visibility and control over mobile resources.

Krispy Kreme was looking for vehicle camera to complement and enhance its telematics system, which monitors driver performance, including speeding and harsh driving events such as acceleration, deceleration and corning.

Initially, the company was considering a standard SD-card solution, but following a detailed review of the marketplace chose a 3G device because of the added benefits it could deliver in terms of ease of use, live alerts and access to footage.

The IT1000 will provide visibility of all collisions and driving incidents across the commercial vehicle fleet via an online portal, with an email, screen pop up or SMS notification when an event has occurred.

Krispy Kreme will now be able to monitor the vans, which operate nationwide from 12 regional hubs, from its head office in Camberley, Surrey.

As a result, the company will have immediate access to video footage and important vehicle data to support its driver training programme, defend against fraudulent insurance claims and prove who is at fault when following an incident.

Ben Povey, logistics manager at Krispy Kreme UK, said: “This solution will provide wide ranging benefits to our business without causing any disruption to our delivery operation. By selecting a 3G vehicle camera over a SD-card device, we can gain a live view of any incidents to ensure we are operating a safe and responsible fleet, while at the same time target insurance and fuel savings. Intelligent Telematics has been able to deliver a complete solution that has met our precise needs and supported us throughout the installation process.”

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  • Simon - 24/11/2014 12:53

    Do you think the accident in Northampton was recorded? See link

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    • Bob the Engineer - 24/11/2014 18:52

      @Simon - I guess the donuts are not as light and fluffy as they should be as it was a bit top heavy. Seriously though, this has to be the worst big brother intrusion yet, I presume like most cam's these 3g ones record audio too.. so basically the company will be able to 'bug' the cab and listen in on any conversations between drivers or calls made by the driver on hands free. I mean really people working in an office wouldn't stand for a a camera over their shoulder and a bugging device on their desk - but drivers are considered fair game for all means of tech. abuse. Just because you can, doesn't mean you should!

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