CommercialFleet

Poor van appearance could affect business, says Vanarama

Vanarama is warning tradesmen that the condition of their work vehicle is likely to have a significant influence on whether they get a job or not.

Andy Alderson, managing director of Vanarama, explained the condition of a company van for a tradesman is vital to make a good first impression and instil confidence in customers.  He believes it is equivalent to wearing a smart shirt and tie when going for an interview for an office job in making a good first impression. 

"From both our own experience of using tradesmen, as well as hearing anecdotal feedback from our customers, we instinctively knew that a van in poor condition could create the wrong impression about a tradesman, potentially impacting the amount of work received, the price charged and ultimately their business reputation," he said.

"Our recent research of consumer perceptions not only confirmed this but crystallised just how important a tradesman’s vehicle is in winning new customers.

"More than half (51%) of respondents to our survey said that they would worry about how good a tradesman was if they couldn’t afford to drive a decent work vehicle.  And over a third (39%) said they would be concerned about their reliability.  With the economic outlook in the construction sector and related trades particularly good at the moment it would be easy for tradesmen to think they don’t need to worry about the condition of the van they drive.  But we believe our research highlights that to make the most of the current market opportunities, having the best tools for the job – including a smart and up to date van - will pay dividends. 

"Of course, some businesses may be wary of replacing an older vehicle because of concerns about future income.  But we believe this could be a false economy."


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