Citroën UK achieved record sale volume and turnover figures in a special Super Sale staged at BCA Bridgwater on Friday 7th September.
In the biggest sale ever staged by Citroën and BCA, the manufacturer offered and sold 454 cars and commercial vehicles for a 100% sell out success. Over 250 buyers registered for the sale, which generated a turnover of £3.3 million, equivalent to 102% of CAP Clean across the board.
Among the buyers were 39 Citroën dealers who competed in the auction hall and via Live Online. A total of 114 vehicles were sold via BCA Live Online, equivalent to 25% of the sale entry and generating an online turnover in excess of £825,000.
The entry included the full range of Citroën car and light van product, with some exceptional results recorded. C3 averaged 102.4% of CAP Clean across the 116 examples sold, while C4 averaged 106.4% of CAP. DS3 averaged 108.9% of CAP, with the DS5 – making its official used market debut – achieving 109.9% of CAP.
C4 Picasso averaged 107% of CAP, while Grand Picasso achieved over 106% of CAP. One example of C3 Pluriel was available and this sold for an astonishing £6,200 – equivalent to 112% of CAP. The enduring C8 and Xsara Picasso models averaged 124.6% and 124.9% of CAP Clean respectively.
Citroën’s commercial vehicles also performed well, with Berlingo averaging 112.8%, Nemo realising more than 110% and Dispatch Combi achieving 115% of CAP.
Steve Wass, head of used vehicles, PSA/Peugeot-Citroën UK commented “This was an exceptional result. To sell 454 vehicles in one sale is truly outstanding result and underlines both the desirability of the Citroën range and the continued support from the Citroen network.”
BCA national account manager, Paul Dunn added "This high profile event was the largest ever sale staged by Citroën UK. The 100% conversion and strong CAP performance underlines that Citroën is building on its reputation for desirability, value for money and quality across the product range.”