Maxtropa has welcomed Paul Creaney into the role of implementation manager, who has 20 years of experience in logistics.

Creaney will head up the existing team responsible for ensuring distribution operators and field service management companies gain maximum benefit from the cloud based routing solution.

He will also work alongside development and support teams to best handle customer’s needs.

Creaney is an experienced transport professional with more than two decades in the logistics sector.

Prior to joining the Maxoptra team, he held the position of head of operations at Direct Today Couriers.

“Since I first discovered Maxoptra some years back, I have been a big advocate of the solution,” said Creaney.

“However, it is only since joining the company that I have really understood how powerful the software is and how adaptable it can be.

“In my new role as implementation manager, I will bring together all aspects of the solution – people, processes and potential – to ensure Maxoptra delivers for every user.”

Maxoptra’s business development director Stuart Brunger said: “Paul is an important addition to the Maxoptra family.

“He brings considerable frontline experience and is a well-respected innovator with some ground changing ideas for improving route optimisation, reducing addressing accuracy failures and increasing driver retention.”