Frank Plant has been appointed director of Used Vehicles at Iveco, tasked with launch of the company’s pan-European approved pre-owned vehicle brand OK Trucks.
Plant brings to the business management experience spanning more than 25 years in the financial services, retail and manufacturing sectors.
Starting his career with the International Stock Exchange, he worked with the TSB Banking Group developing joint finance ventures with Volvo, Mitsubishi, Mazda and Isuzu. He later took on the role of Market Area Director with Ford, and in more recent years held regional management roles with Mercedes-Benz and Volkswagen Group.
In his new role at Iveco, Plant will launch OK Trucks, in partnership with IVECO’s dealer network. He will also head up residual value and pre-owned sales management in the UK and Ireland.
He said: “The UK is a major market for Iveco. The launch of OK Trucks offers the business potential for considerable and continual growth in the pre-owned vehicle market.”