Essential Fleet Services has launched a new online short-term-hire software platform which provides access to over 200 specialist vehicles.

The Essential Rental platform uses fleet software supplied by Fleet on Demand. It allows users to book and manage short-term hires online, integrates into back office systems and provides a standardised pricing structure and margins. Real-time data is accessible through desktop and mobile devices.

Ed Hummel, commercial director of Essential Fleet Services, said: “Our new platform gives our customer a solution to managing their short-term fleet hire requirements. The investment in new technology, along with a strengthened management team, are key elements to our growth plan.

“The introduction of the Essential Rental platform opens up a number of new markets and opportunities to us, allowing us to be pro-active in the short term hire market. Through this platform, we’re providing a diverse range of vehicles, from road sweepers and gritters to LCVs and refuse collection vehicles.”

Essential Fleet Services is a Lincoln-based contract hire and leasing company. Essential has operations spanning the North West, Yorkshire, Lincolnshire and the South East.