If the saying ‘when the going gets tough, the tough get going’ rings true, then Kia UK is made of very stern stuff indeed.

During the financial crisis of 2009, it was one of the main manufacturer beneficiaries of the Government’s scrappage scheme as it capitalised on the car-buying incentive to supercharge its registrations and establish itself as a mainstream brand.

And now, in the toughest market conditions since – the result of the Covid-19 pandemic and vehicle supply shortages – it has been one of the few manufacturers in the UK to grow its market share, with this success driven by the fleet sector.

Kia UK is on track to achieve its 2021 sales target of 90,000 cars despite the country going back into lockdown at the start of the year and a disappointing Q1 which saw it 7,000 registrations behind its curve.