Geotab and Ford expand integrated telematics offering into Europe

Ford Transit (2019)

Geotab is offering an integrated telematics solution for Ford vehicles in Europe that requires no third-party hardware.

A new partnership between the telematics firm and vehicle manufacturer allows data from Ford vehicles in Europe, built from the beginning of the year (2020), to be securely transferred into Geotab’s platform.

Geotab says it provides customers with a “single unified view” of their entire fleet to help “increase visibility and boost productivity by improving the task of mixed-fleet management”.

The Geotab Integrated Solution for Ford Vehicles allows fleet operators to access their fleet’s data from within the MyGeotab platform while also gaining access to Ford-specific data. 

“Ford Data Services is committed to the ‘Power of Choice’, ensuring our customers continue to get manufacturer-grade vehicle information from the telematics provider of their choice, regardless of where they may be,” said Dave Phatak, director of Ford Commercial Solutions Europe.

“Through this integration with Geotab, our hope is that customers across Europe will be even better equipped to deliver best-of-breed fleet management, spurring further innovation and driving down costs,” he added.

The Geotab Integrated Solution for Ford Vehicles is compliant with EU GDPR principles and can provide data-driven insights and electric vehicle (EV) capabilities as well as the ability to create custom rules, dashboards and alerts when using Ford Commercial Solutions data in MyGeotab.

“OEMs like Ford understand the value of telematics and the data behind fleets,” said Stefano Peduzzi, vice president Technology Solutions & Operations, at Geotab.

“Geotab will continue its efforts to collaborate with OEMs to better understand how we, as an industry, can improve fleet management services on both a customer and environmental level, while offering the most convenient and valuable solution for businesses on the market.”

“We’re thrilled that Ford has chosen to broaden its work with Geotab across Europe, allowing its customers to access unique and valuable insights within our consolidated platform,” added Sherry Calkins, Vice President, Strategic Partners. “We look forward to continuing to work with OEMs, like Ford, as we look to expand these essential relationships around the globe.” 

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