A colour coating system, engineered to cut vehicle branding costs and the time it takes to remove traditionally applied corporate colours at defleet time, is winning fleet plaudits.
WrapidCoat is a spray-vinyl application for changing the factory colour of vehicles developed by fast-expanding fleet graphics and branding specialist Mediafleet.
It says it can deliver savings of up to 40% for a fleet considering wrapping or spraying vans to achieve a base colour, with branding subsequently applied.
“What’s more,” claimed Mediafleet managing director Barnaby Smith, “WrapidCoat is easier to remove at vehicle defleet time - around 90 minutes on a Ford Transit Custom versus three hours for a vinyl wrap.”
Mediafleet customers including multi-national parcel delivery and logistics company UPS, construction, refurbishment, building maintenance and facilities management services company Mountjoy and house builder Crest Nicholson all have factory vehicles delivered and then apply corporate colours and livery using spray-vinyl.
Chris Crouch, a director of Leicester-based Crouch Logistics, a UPS partner operator, said: “It is crucial that our UPS vehicles display the correct corporate branding and that means a complete colour change to the vehicle arriving from factory. A ‘normal’ re-spray was prohibitive in terms of cost and vehicle wrapping also proved too expensive. Mediafleet provided the solution with its WrapidCoat spray on vinyl solution.
“The vehicles are delivered to the Mediafleet factory where they are given the WrapidCoat treatment. The finish is excellent and certainly as good as a wrap.
“Our vehicles have a hard life on the road but WrapidCoat is proving incredibly durable in terms of colour stability and resilience.”