Swansea based Lewis Pie & Pasty Company has a new fleet of 10 refrigerated vans, on lease from Days Fleet, all carrying a different product image and amusing graphic which aim to make people smile.
The new Ford Transit vans have been receiving admiring glances as they travel around South Wales each day, making deliveries to the company’s customers.
Each of the van designs carry the three main brand logos as well as a pun based visual and catchphrase, showing individual products in a different light.
Wilf Lewis, managing director for Lewis Pies, said: “The vans provided us with the prefect opportunity to highlight both the variety and quality of the products we produce at our Swansea base.
“At the same time, we wanted to give the individual vans an identity, to make them stand out on the roads and to get across something of the company’s ethos.”
Lewis Pies sought the expertise of Days Fleet, an independent provider of vehicle leasing and fleet management solutions to conduct a detailed review of its fleet requirements.
Mark Thomas, Days Fleet’s business development manager, worked with the company to ensure that the vans were not only competitive on price, but also offered excellent fuel economy and improved CO2 emissions.