Mediafleet strikes fleet livery deal with Milk & More

Fleet livery and branding specialist Mediafleet has announced a major new contract with Milk & More, Britain’s largest doorstep milk delivery service.

Oxfordshire-based Mediafleet is now rebranding around 1,200 Milk & More electric milk floats, diesel vans, HGVs and trailers.

Mediafleet has already rebranded around 250 Milk & More vehicles, including most of the businesses’ 200 new electric StreetScooter milk floats.

In addition, Mediafleet is also adapting vehicle wrapping for application to Milk & More’s 44-strong HGV fleet and supplying the artwork for fitment to curtainside trailers by the manufacturer.

Barnaby Smith, managing director, Mediafleet, said: “The company has utilised our complete service offering. Previously with Mediafleet’s work for major clients that include E.ON, SSE and Wessex Water we have worked with their artwork.

“However, with Milk & More, the Mediafleet creative team has worked in partnership with their rebrand team from the commencement of the project providing a complete design service for the new branding, increasing our focus on working both as a creative agency and in a production and installation capacity.”

Laura Titchiner, head of digital at Milk & More, said: “Milk & More had historically used Mediafleet for vehicle livery, but only for installation. This was a much broader project from rebrand design to fitment.

“We were very receptive to Mediafleet’s ideas and its understanding of the technical requirements of installing effectively the same livery on vehicles ranging from electric milk floats to HGVs.”

Mediafleet produced a number of designs that met Milk & More’s requirements and once one was selected worked with both the branding and fleet departments to apply the livery to a pilot vehicle. Feedback on the branding was also obtained from across the business, including from drivers.

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