Bridgestone Europe is raising the prices of its truck and bus tyres by an average of 1% from today (December 1).
The increases are a reflection of the growing investment in people, technology and the ongoing programme for the introduction of new value products across the Bridgestone Group brands and ranges.
These include the new Bridgestone DriveGuard Summer, as well as Turanza T001 Evo and Dueler A/T001.
For Firestone this includes Roadhawk and Vanhawk 2 and in truck and bus, the introduction of the new On/Off range in Bridgestone and Firestone brands as well as the introduction of the Bridgestone Nordic-Drive range.
The new prices will come into effect on Dec 1 for truck and bus tyres. The revisions are non-linear and vary across the different product ranges.
Laurent Dartoux, Senior Vice President, sales and marketing said, “Over the last years, the dealers selling our tyres have done an amazing job in explaining to the end user why the Bridgestone brands are the best option for them. We are planning to keep enhancing the Bridgestone brand and product power while remaining competitive in the markets we serve.