O’Donovan puts kids in the driving seat during Road Safety Week

O’Donovan Waste Disposal visited two Tottenham schools this week (21-27 November 2016) as part of Road Safety Week, to promote collaboration between cyclists, pedestrians and HGVs.

Road Safety Week 2016 saw thousands of organisations, schools and community groups back the ‘Make the Brake Pledge’ campaign, helping to spread awareness about six pledge points to save lives and the planet: Slow, Sober, Secure, Silent, Sharp and Sustainable.

O’Donovan represented the construction industry by bringing the ‘Exchanging Places’ programme which is run by the Met Police and City Police throughout the year, offering cyclists the chance to sit inside the cab of a lorry to help them view the road from the driver’s perspective - encouraging collaboration, mutual learning and understanding. 

Throughout the week, more than 150 children - aged between eight and 11 years old - gained first-hand experience of the lorry, inside and out, and heard from O’Donovan logistics supervisor Paul Neal and fleet risk manager Liam Clement-Smith about the importance of road safety and the work being done to ensure safe logistics operations on London’s roads.

They took tipper lorries to show the children first-hand how innovation has led to improved safety features in lorries to keep vulnerable road users safer. 

Jacqueline O’Donovan, managing director of O’Donovan, said: “It’s vital that we educate children about road safety and, as a progressive company known for bold decisions, we are keen to ensure we are making the best choices to help further protect vulnerable road users – and this includes an education process for the younger generation. We continue to make significant ongoing investments in our fleet and drivers to ensure that we are in the best possible position to do this.”

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