RGVA rebrands DFS truck fleet with swappable graphics

Fleet graphics firm RGVA has reliveried DFS's commercial vehicle fleet with the TraxxOne swappable graphics system.

RGVA’s national team of graphic technicians fitted the system – which is designed to make changing graphics quick and easy – on more than 400 demount truck bodies and 89 tri-axle trailers in the DFS fleet.

The installation was completed within seven weeks – right on schedule to launch a major sporting campaign featuring DFS athlete ambassadors Laura Trott, Max Whitlock and Adam Peaty, which will run throughout the summer.

TraxxOne is a patented high- tension aluminium framing system which is used to apply ripple free, high-definition printed banners onto the side of commercial vehicles. The banners can be quickly slid into position, and removed in a fraction of the time, and cost, of traditional techniques. This allows graphics to be quickly changed to correlate with new marketing campaigns.

“We chose to work with RGVA as they were competitively priced and had the ability to handle a project of this size within the timescale required,” says Alex Salden, supply chain director at DFS.

The roll-out saw RGVA’s teams work across 60 DFS sites nationwide, with two and three-strong teams of graphic technicians installing the frame and side banners.

RGVA also installed new graphics on the rear shutters of each asset, printed on high-quality 3M Scotchcal IJ40-10 series film with 8030G laminate, which offers a minimum five year life. 

The decision to install the TraxxOne system across the fleet followed a successful 70 vehicle trial in Scotland; and successfully demonstrated the potential for vehicle-based advertising.

Richard Cox, commercial director at RGVA, added: “This is the single biggest installation we’ve carried out using Traxx products to-date, and also one of the most exciting, given the content of the banners. We were more than happy to take on the challenge and are delighted with the results.” 

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