Motiva supply Pure CF with truck and telematics package

Motiva Group has delivered two new DAF trucks with telematics to Pure CF for contract furniture delivery.

The five-year deal strengthens a long-standing relationship with Pure CF, which sources its entire fleet requirement from the vehicle solutions firm.

Sales director Peter Wright (pictured) said: “We’ve built a whole suite of quality services that together create an all-encompassing solution for fleet operators of all sizes.

“And because we’re delivering them all from under one roof, it’s an option that can deliver significant savings in terms of efficiency and cost.

“Our relationship with Pure CF is an example of how we can build bespoke packages that can be adjusted in line with the demands of a customer’s business.”

Pure CF, which designs, manufactures and installs high quality furniture to hotels, restaurants and bars, including household brand names such as Café Rouge, Wagamama and Bella Italia, will use the 18-tonne DAF box tail lift trucks to boost its delivery operation.

The company runs four similar trucks under its contract deal with Motiva Group which also includes 14 medium and large vans.

Motiva provides additional support by supplying short and medium-term rentals to meet peaks in demand.

Each vehicle in the company’s growing fleet is fitted with Motrak telematics units supplied and fitted by Motiva Group, which also carries out all servicing and maintenance.

Paul Gill, managing director of Pure CF (also pictured), said: “Our business has been booming during the last few years and our fleet has naturally increased in line with the growth of the company.

“Motiva are competitive on pricing and provide an excellent all-round service. They’re always very responsive and their partnership approach is very important to us.

“Sourcing our contract vehicles together with shorter-term rentals, tracking and maintenance from them ensures our fleet is as efficient and cost-effective as it can be.”

The supply of the new trucks, which were each decked out in Pure CF’s striking green and black livery prior to delivery, is the latest in a growing number of contract hire deals for HGVs completed by Motiva.

The company saw a massive increase in that area of the business last year and figures in 2016 have been similarly encouraging.

Wright added: “The number of contract hire deals completed through our M-Way truck solutions arm is massively up on the previous 12 months.

“We can supply any HGV, from 7.5 tonne up to 44 tonne and from rigid units to triaxles along with all types of trailers and we have funding partners in place to grow our truck solutions business further.”

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