Countrywide Farmers appoints ATS Euromaster

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Countrywide has appointed ATS Euromaster to provide its tyre maintenance and checks across its 14 operating centres in the South West, Cotswolds, Midlands and Wales.

Countrywide operates a fleet of 80 commercial vehicles ranging from vans to articulated trucks, previously serviced through a range of independent dealers. By switching to ATS Euromaster, it is now easy for the retailer to organise consistent inspections and fitments across the Countrywide operating area, simply by calling one number.

ATS Euromaster also provides support for Countrywide’s LPG tanker fleet, which supplies Autogas for heating and vehicle use. Critically, tankers cannot carry spare tyres, so in the event of a tyre‐related breakdown, the driver needs rapid roadside assistance from a skilled technician to get them back on the move, which is now provided through ATS Euromaster’s nationwide network of more than 820 service vans.

Darren Moor, LPG operations manager at Countrywide, said: “With so many depots and vehicles in disparate locations, it was challenging to get a consistent service on fleet inspections and tyre‐related breakdowns through a network of independent suppliers. But with ATS Euromaster, we get exactly what we’re looking for and we are truly looked after. We receive an email report after every inspection which gives us complete visibility and lets us manage our fleet more effectively, and their roadside assistance network has the best coverage with just one number to call.”

Countrywide operates on a Pirelli fitment policy, plus a custom tyre tread depth policy that ATS Euromaster manages on the retailer’s behalf. Moor explained: “We prefer to change our tyres before they reach the legal limit, so ATS Euromaster helps us to deliver on this more proactive policy, maximising our vehicle uptime and fleet safety.”

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