Michelin Tyre’s B2B division has welcomed Chris Smith as sales director and Helen Ratcliff as marketing director for the UK and Ireland.

Michelin’s B2B division covers the agricultural, bus/coach, earthmover, truck and van sectors.

Smith will be responsible for all sales operations across Michelin’s B2B divisions, using his experience with commercial vehicles to leverage maximum opportunities for Michelin in other industries including agriculture and earthmoving.

He began his career at Michelin in 2007, and most recently held the position of Truck & Bus marketing director – North Europe.

Smith (below) says: “I’m really excited about the opportunity to lead our sales teams across these key sectors where Michelin Group enjoys a significant share of both the original equipment and replacement markets.

"My focus is on ensuring Michelin delivers the best possible service to our customers in these key markets.”

Ratcliff’s (below) new role is all-encompassing, covering the B2B sectors, as well as Michelin’s B2C product ranges for the passenger car, 4x4, cycling and motorcycle ranges.

 “I’m really looking forward to heading up the marketing side of the business,” said Ratcliff.

“The technological advances we are making across every sector and the huge potential of the digital revolution mean this is the start of an incredibly exciting era for Michelin and I’m extremely proud to be playing a part in that.” 

Ratcliff was previously marketing director at Michelin for the passenger car, 4x4 and van ranges.