Imperial Commercials appoints Matt Lawrenson as managing director in senior team shake-up

Matt Lawrenson DAF Trucks

Matt Lawrenson has been appointed as managing director at Imperial Commercials DAF Dealer group.

Lawrenson (pictured) will step down from his role as chair of DAF Trucks’ UK National Dealer Council at the end of March, having already taken up the position of chair of DAF Trucks’ International Dealer Council.

He joined the dealer in 2002 as a financial controller before being promoted to general manager for Imperial Commercials’ derby-based MAN franchise and, then for DAF.

A regional director role for the DAF marque was forthcoming in 2006 before his most recent divisional directorship for Scotland and the East of England.

Alan Ellison previously parts director, and who joined Imperial Commercials in 2017 following a long career with DAF Trucks, has been appointed to the position of commercial director.

Rob Truscott also joined the Imperial Group in 2017 as chief executive in the UK following a similar role with Imperial South Africa.

Truscott’s appointment coincided with Imperial’s acquisition of Pentagon Motor Holdings last year, and the subsequent restructuring of the Imperial Group in the UK.

The Imperial Group is now organised to reflect distinct operational divisions including car, van and truck expertise.

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