Commercial vehicle parts supplier, Roadlink International, has appointed Phil Baker as its new area sales manager covering the south and south east.

Baker brings a wealth of CV aftermarket experience and knowledge to the business and is excited by the opportunities ahead.

He said: “I’m delighted to be a part of such a forward-thinking business and look forward to growing and developing the Roadlink brand even further. I am determined to help the company reach new heights and highlight the unrivalled quality offered to customers.

“The market is currently seeing increased demand for high quality calipers and I will work alongside customers to ensure they have the most relevant products on their shelves.

"Roadlink customers will have access to our extensive product ranges, including our full range of braking solutions and also the AL-KO brand of shock absorbers, and I will be on hand to assist them to grow their sales of Roadlink products.

Keith Sedgley, Roadlink joint managing director, said: “Phil is an industry specialist and his experience will prove beneficial to the company as he helps to raise brand awareness and increase engagement with customers in his area.”

Roadlink currently offers a complete range of new and remanufactured braking solutions, including calipers and brake shoes, as well as supplying a wide range of pads, discs and drums.