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Sarah Cox appointed head of Volkswagen Commercial Vehicles marketing

Sarah Cox has been appointed head of marketing for Volkswagen Commercial Vehicles.

Cox will replace Kirsten Stagg who leaves the brand later this month to take up a new role at Škoda.

Cox has worked for Volkswagen Group UK for 12 years, and during that time has held various positions including academy manager, area sales manager and retail and customer relationship manager.

In her most recent role as national communications manager for Audi UK, which she has held since January 2015, she was responsible for all national advertising campaigns for the brand.

As head of marketing for Volkswagen Commercial Vehicles, she will oversee the brand’s product marketing activities including planning and launching new models, communications, digital strategy and events.

Volkswagen Commercial Vehicles director Carl zu Dohna said: ‘I am delighted to welcome Sarah to the team at this exciting time. The new Crafter launch is the most significant for the brand for many years and marks the final phase of our range renewal process. We have some fantastic new products and services to communicate to a new commercial customer base, and I'm confident that with her experience, Sarah will be an asset to the brand.’

Cox added: ‘I’m really looking forward to taking on a new challenge in Volkswagen Commercial Vehicles. Joining mid-way through the brand’s range renewal gives me a great opportunity to bring new products to market, and to develop a communications strategy which engages new and existing customers with our vans and services.’

Also new to the Volkswagen Commercial Vehicles brand is Colin Gray, who succeeded Karen Hilton as national communications, retailer and digital marketing manager in September. Gray will report directly to Cox when she starts her new role in December.

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