Yodel appoints Mark Horrobin to lead peak programme

Independent parcel carrier Yodel has appointed Mark Horrobin to the newly created role of peak programme director.

Horrobin has joined the company to strengthen and oversee the planning and execution of this year’s Christmas peak, when parcel volumes from Yodel’s retail clients increase dramatically, in line with online sales.

A highly successful board operator, with extensive senior commercial and operating experience in challenging consumer and business markets, he has previously worked in the retail, transport and technology sectors.

Horrobin’s CV includes board level positions at a number of blue chip companies including Tesco Telecoms and AOL and also two years at Onetel Communications which was successfully sold to Carphone Warehouse, where he was commercial director.

The appointment is the latest in a series of peak preparations by the carrier, which has already invested heavily in new sites, fleet, technology and training as well as consumer research, which recently revealed a 375% increase in the number of shoppers planning to take part in this year’s Black Friday promotions.

One of Horrobin’s first actions was to appoint a peak planning team, drawing expertise from all parts of the Yodel business, to ensure a fully integrated approach.

He will report directly to Yodel's chief operations officer and interim joint CEO, Keith Basnett.

Basnett said: “We’re delighted to welcome Mark onboard, as our planning for this year’s peak enters its next phase. His extensive experience and track record of delivering results in challenging circumstances will help to shape our peak plans and ensure that we are on track to provide the resilience required to deliver this Christmas.”

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