FTA launches rebranded Lightfoot telematics product

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The FTA has launched its Live Drive Pro telematics product, which is powered by Lightfoot.

The traffic light device, suitable for cars and vans, uses verbal and visual LED alerts to improve driving style ‘in the moment’ leading to enhanced driver safety, great fuel efficiency, reduced vehicle wear and tear, lower insurance premiums and reduced carbon dioxide (CO2) emissions.  

The device is available to FTA members at a preferential rate.

Alan Richardson, FTA’s head of membership, said: "FTA has worked with Lightfoot to provide Live Drive Pro to our members, as we’re convinced that its real-time interactive in-vehicle support provides the best all-round driver improvement solution in the market.  By delivering real time coaching Live Drive Pro enables drivers to instantly and consistently drive more efficiency, optimising their own safety in the process.  In reducing incidents of over acceleration or harsh manoeuvres, Live Drive Pro has a key role to play in reducing ‘at-fault’ accidents too. That in turn means less need for retrospective intervention by fleet managers and that results in a less stressed, safer and happier driving force”.

Martin Kadhim, director at Lightfoot, added: “We are delighted that the FTA has chosen Lightfoot® to power Live Drive Pro, giving its members access to a radically different approach to telematics."

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