Continental has aligned its fleet sector services under the banner of Conti360° Solutions, in order to provide customers with a one-stop-shop.

The reorganisation is said to be in response to changing customer requirements as the market becomes “increasingly shaped by digitalisation, data-driven management and cost pressure”.

Continental says the strategic pooling of its services will help the haulage industry to “successfully address the growing need for sustainability in the logistics sector”.

The company is pushing ahead with its evolution from tyre manufacturer and service provider into integrated solution provider, as part of its Vision 2030 strategic programme that was unveiled in December.

Fleet solutions will now be offered as an overall package and will include ContiConnect and ContiPressureCheck, and ContiLifeCycle – such as ContiRe, and UK-produced Bandvulc retreaded tyres alongside its casing management offering.

“Our work to continue to grow the ContiLifeCycle concept, via our Conti360° Solutions contracts, will see us increase our emphasis on greater sustainability in the fleet business,” says Ralf Benack, head of fleet business EMEA, at Continental.

Continental already offers many fleet customers mileage-based contracts and a wide range of tyre services under the Conti360° Solutions banner. It also has a range of intelligent tyres, which use sensors and software to constantly monitor their condition. Working with selected fleet customers, Continental has highlighted the added value for customers generated by connectivity between tyres, sensors, telemetry data, algorithms and the cloud.

“This produces smart, digital solutions which help ensure that tyre maintenance and replacement can in the future can be carried out exactly when necessary. This allows customers to significantly increase the safety levels and productivity of their fleets, while at the same time cutting costs,” added Benack.

By 2030, as one of the world’s largest suppliers of electronics, sensors and software in the mobility sector, Continental says it is aiming to become the market leader in service-based digital solutions.

Incorporating digital tyre monitoring solutions into Conti360° Solutions contracts represents the logical next step when it comes to helping customers in the haulage industry continue their journey to greater digitalisation, the company said in a statement.