Yodel improves fleet safety with SmartDrive

Yodel has improved its fleet safety programme and reduced collision rates of its HGV fleet by using SmartDrive System’s safety programme.

The latest investment in SmartDrive’s video-safety programme has seen Yodel exceed its annual fleet safety target regarding collision reduction, in just six months, as well as exonerating its drivers when not-at-fault and providing protection from fraudulent claims.

Yodel has three cameras on each vehicle, a front-facing camera and two side cameras. The footage is risk scored against a comprehensive list of observations by SmartDrive’s risk analysts.

Andy Yemm, head of fleet and transport at Yodel, said: “There are two types of operator - those who react to incidents and those who want to proactively prevent them from happening.

“With SmartDrive we benefit from objective risk scoring of on-road instances and follow up with driver coaching. It was great news to hear that, on the strength of data from the SmartDrive programme, our insurer accepted that our new proactive approach to road safety was capable of significantly reducing our collision risk.”

Yodel chose SmartDrive Systems following an intensive head-to-head trial period.

Yemm said: “SmartDrive was not the lowest cost choice, however it was evident during the trial that it was the most likely to help us achieve our ongoing safety goals

“The SmartDrive footage and coaching insights give us the final piece of the jigsaw, which makes it far more powerful when we sit down with a driver to show them what actually happened.

“We always recognise good driving as well as catching poor driving and drivers have also found the system a powerful advocate.”

SmartDrive says Yodel is looking to roll out SmartDrive on its yard shunters.

Virtual Fleet & Mobility Live 2020: The virtual fleet expo

Video: Fleet News editor-in-chief Stephen Briers and events director Chris Lester introduce the 2020 virtual event and give a preview of what it will look like.

The annual event was due to take place at the NEC, Birmingham on October 6-7 but as a result of the ongoing impact of the Covid-19 pandemic, and after consultation with the visitor advisory board, Fleet News has taken the decision to hold an online event in November instead.

Among the exclusive features at the virtual event will be a special EV & Hybrid Showroom which will bring to life the latest electric models with interactive displays that will enable you to get up close to the UK’s best fleet suppliers.

Visitors and exhibitors will be able to communicate through live chat, participate in live Q&As, ‘visit’ branded booths, and find out about industry-leading technology solutions.

The decision to go virtual was made easier by the fact that around 40% of fleets already have, or expect to shortly have, a company travel ban that would prevent them from attending live events this year, while a similar proportion did not anticipate attending live events until sometime in 2021.


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