The company acquired trg Logistics and Phoenix Training Services last year, taking its overall turnover to £120 million with the deal.
Its new logo gives a nod to its predecessor, but with an uplifted, sleeker design that brings both Challenge and trg together as one.
Tom Cropper, group chief executive office of Challenge-trg Group, said: “With the beginning of a new year, and a new decade, it seemed like the right time to bring all of our subdivisions together in a simplified, uniform new logo.
“We’ve kept elements of the old branding to show we’re still Challenge, but we now have the added benefit of trg and Phoenix Training to offer our clients a more well-rounded service.
“We wanted to make it clear we have evolved as a company and we’ve become a one-stop-shop for clients.
“We have the resource to be incredibly reactive to our clients’ needs, especially in this unpredictable period, pre-Brexit and amid the general election, so it’s important our branding is inclusive of all of our subdivisions.”
Brand communications agency STENCIL was brought in to execute the brand refresh, with the company stating that it has given the company a ‘new lease of life’ and that a refresh on the website will be next on the horizon for an upgrade.
Challenge-trg Group employs over 4,000 temporary drivers and industrial worker, providing HGV drivers and warehouse staff in the UK.
The business operates from two HQ sites in the north and south – Wigan, Greater Manchester and Banstead, Surrey, providing UK-wide support to its clients with offices from Livingston to Avonmouth.