Alliance Electronics has announced a rebrand to Alliance Transport Technologies (ATT) after expanding its services to provide a range of aftermarket solutions.
While the electronic remanufacturing business will remain a key growth area, the business will now be known as ATT, in order to effectively reflect the company’s position as the go-to aftermarket supplier for the bus, coach and commercial vehicle industries.
Alliance Transport Technologies’ director Marc Haley said: “As ATT, we can now offer a wider range of aftermarket products to the bus, coach and CV industries that are unmatched by any other support organisation.
"The team of directors are fully committed to achieving the business’ aim of becoming the go-to supplier for the market.
“This is just the beginning for ATT, we have so much to offer our customers and we know customer service is key in driving our growth for years to come.
"The aggressive plans to expand our footprint throughout the UK will allow us to be closer to our customers but, more importantly, it allows us to understand the changes in the ever-changing vehicle technology markets.
“We already have all our teams fully exposed to the hybrid and electrical vehicle technologies that are upon us now. ATT will be the company that operators turn to for their support.”
The stakeholders decided to invest in seeking out industry specialists to further expand the business, due to customer requests.
The company now offers its customers a complete end-to-end aftermarket solution for the bus, coach and commercial vehicle sectors.
As well as providing electronics remanufacturing, new parts supply, field service support and contractor resourcing, ATT offers bespoke packages for OE manufacturers and dealers.
These allow them to have an independent aftermarket partner in the UK, with activities ranging from warranty field support right through to claim management and processing.
This unprecedented business growth has sparked further ambitious plans for the company, with exciting developments in the pipeline for the remainder of 2018.
Pictured: (L) Marc Haley and Stuart Raikes