Lightfoot telematics installed in 220-strong Hughes fleet

Hughes’ service director Mark Coleby

Lightfoot’s telematics solutions have been installed in entertainment provider, Hughes’ fleet of 220 vehicles.

The announcement follows a successful trial during which Lightfoot claims to have “reduced high-risk driver behaviour by 75% and led to fuel savings of almost 7%”.

Hughes’ service director Mark Coleby (pictured) said: “Lightfoot was recommended to us by Activa. 

“They outlined a host of Lightfoot’s benefits including its ability to help us to meet our occupational road risk management obligations, at the same time as cutting overall costs to the business.  

“We’d previously used a traditional telematics solution that provided reports, but failed to deliver sustainable improvements in driving habits. 

“Once Activa explained the principle of how Lightfoot helps drivers consistently find the ‘sweet spot’ of the engine through real-time audio and visual feedback in-cab, we wanted to find out more.

“Following a meeting with Martin Kadhim of Lightfoot, who explained how its device guides drivers to a smoother, more efficient style of driving, and provides driver incentives and rewards for those achieving their company KPIs, we agreed to trial the device in 10 vans as well as my car. 

“This was part funded by Allianz, our insurer and a Lightfoot partner. 

"We also implemented our own incentive scheme whereby all drivers achieving above the Activa KPI threshold would be entered into a draw to win Tesco Vouchers.

“The impact was instant and impressive. 

"As soon as we had the first report we could see the immediate improvement from our drivers.

“One of our worst drivers transformed overnight and now regularly rates as our second most efficient driver. 

“Importantly, all our drivers bought into the concept of being better, smoother drivers; they like the way the device guides them, putting them in control and they enjoy the competitive aspect of Lightfoot. 

“Having calculated the potential fuel savings, it was clear to us that Lightfoot more than paid for itself, even before you take into account reductions in vehicle wear and tear and potential savings in insurance premiums due to reductions in accidents. 

“Add on top of that the simple reporting system and the fact that Lightfoot offers tracking as well as all the telematics elements of our previous solution, and the decision to install Lightfoot became very simple.”

Lightfoot’s director Martin Kadhim said: “Through our relationship with Activa, we were introduced to Hughes.  

“They’d had traditional telematics for several years, but the impact was very limited.

"They wanted more and on Activa’s suggestion, were keen to give Lightfoot a go.

“They saw an immediate change in driving styles in the trial and consequent savings in fuel.”

Following successful trials, Lightfoot will now be rolled out across the Hughes fleet over the coming weeks. 

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