Iveco Retail opens £1.1m flagship dealer premises in Farnborough

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Iveco-owned dealer group Iveco Retail has invested £1.1 million in opening a new flagship dealership in Farnborough, Hampshire, offering commercial vehicle sales from 3.5 to 44 tonnes, as well as aftersales support.

The new dealership has a 3,000 sq m workshop featuring nine bays for truck, van and minibus servicing.

The site also features a dedicated ATF lane, MOT facilities, rolling road brake testing capability and tachograph calibration and repair facilities which can be converted to additional servicing bays to suit customer demand.

The dealership is the base for two dedicated Iveco Assistance Non-Stop vans, which provide 24-hour roadside assistance in the local and surrounding area.

Farnborough is also an accredited Iveco Truck Station – one of a network of 250 specialised dealers across Europe offering advanced heavy truck expertise.

These sites must each pass a set of standards which include staff training, extended opening hours, higher parts availability and a drivers’ lounge, with wash facilities.

Eamonn Parker, dealer principal at Iveco Retail, said: “We wanted to build a brand-new dealership offering first-class facilities for customers and staff alike, and we’re delighted with the result.

“It’s also the perfect base to continue to build our market share in the south."

The new premises features large skylights to maximise use of natural light, overhead lighting activated by motion sensors, and illuminated external signage that turns off at a set time to save energy.

It joins three other Iveco Retail dealerships within Iveco's UK network, including sites in Croydon, Heathrow and Reading – which are also Truck Stations.

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