Biffa has launched a waste-eating monster truck fleet, dubbed ‘The Wasteaters’.
The trucks, which are operational in different cities across the UK, each have their own individual monster-style paint jobs designed to make it appear they are eating the waste that is loaded into their 9m long frame.
Manufactured by Dennis Eagle, the 6x2 wide rear steer Olympus 23 and 6x2 narrow rear steer Olympus 19 Wasteater trucks are the firm’s most environmentally friendly vehicles and are manufactured from 95% recyclable material.
They also fully comply with Euro 6 regulations requiring all new trucks and buses sold to meet stringent guidelines on nitrous oxide and particulate emissions.
The 15 trucks are able to lift large bins containing up to 1,100 litres of waste at a time, frequently consuming their 26,000kg body weight in a morning collection alone.
The truck design also includes a number of in-built health and safety features, including the lowest entry cab on the market, allowing drivers to see other road users and pedestrians at eye level and providing a better sense of the vehicle’s proportions.
Biffa has enlisted wildlife expert Bill Oddie to promote the campaign.
He said: “I’m proud to be supporting Biffa on this fantastic campaign, designed to capture imagination and spread enthusiasm across the nation for recycling.
“The new trucks are wonderful and are sure to be a big hit. Waste can be perceived as a dry subject for lots of us in our day-to-day life, so a great idea like this which makes waste collections and recycling fun will be enjoyed by everyone.”
Guy Maddock, group head of marketing at Biffa, said: “As well as bringing some fun to our waste collections, the new trucks have been built to industry-leading specification."