SmartCam: the next generation of tracking

Advertisement feature from Crystal Ball

Future-proof your fleet, reduce costs and improve driver behaviour with Crystal Ball’s comprehensive fleet tracking and 3G HD video solution

SmartCam, Crystal Ball’s latest innovative product, delivers a comprehensive fleet tracking system with a completely integrated 3G HD video solution, ideal for fleet managers needing to run efficient and effective fleets on one platform.

At the heart of SmartCam is Crystal Ball’s FleetTracker solution, an established GPS fleet tracking system launched in 2008 and used by thousands of SMEs and local government departments. In addition, SmartCam includes key functionality like Driver Behaviour and Driver ID – which differentiates between business and private mileage – and paperless vehicle checklists.

SmartCam’s HD 1080p video recording quality provides fleet managers with valuable event-generated videos which are sent over the mobile network to the Crystal Ball admin portal (see Fig.1) and Manager App in real-time, allowing operators to immediately view them remotely from any desktop or smart-device.

This functionality enables fleet managers to clearly identify and improve poor driver behaviour by having meaningful discussions around event-generated videos which will help to identify dangerous, reckless or tired driving. Improving poor driver behaviour is paramount to reducing fuel costs, vehicle wear-and-tear and improving safety.

The SmartCam SC700 device also provides drivers with visual and audible speeding and fixed-speed camera alerts through onboard road speed and speed camera data, which is provided under license and updated regularly. This not only helps to safeguard licenses but also assists with identifying and improving poor driver behaviour by warning the driver when they are exceeding speeding thresholds set by company administrators, and when approaching fixed speed cameras.

Event-generated videos may also provide invaluable evidence in respect of accidents and subsequent insurance claims, reduce claim processing times and can offer protection against ‘crash for cash’ scams.

The FTA recently highlighted the fact that crash for cash incidents are a significant issue affecting vans and trucks. It said that staged accidents targeting vans are rapidly on the increase and recommended forward-facing cameras as both a control and preventative measure.

With upcoming and tightened legislation impacting fleets, businesses must ensure they are operating well-maintained, roadworthy and safe vehicles at all times. After new sentencing guidelines came into force on February 1, companies that breach health and safety laws will face fines of up to £20 million, making it absolutely necessary that operators provide employees with adequate tools to conduct daily vehicle checks. SmartCam provides paperless vehicle checks which can be scheduled to be completed as and when required, eliminating tiresome and manual processes and ensuring compliance and duty of care for employees.

SmartCam has been developed in-house and is a unique product in the market today, delivering significant savings, improving fleet productivity and providing legislative compliance to fleets of all sizes.

To find out more please call: 08450 501 501, email: or visit:

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