Mick George has invested in a fleet of 'Econic' city safety vehicles to minimise risk to vulnerable road users in urban areas.

The construction company has recently implemented a number of road safety initiatives specifically targeting rural areas of its operating regions, including campaigns working alongside local communities and parish councils in Cambridgeshire villages to introduce speed restrictions, no drive zones and working alongside schoolchildren to raise awareness of how to move safely around commercial vehicles.

Already rolling out various safety features as standard practice to their current fleet of vehicles, Mick George is now investing in new vehicles.

The design is thought to be the next-generation in haulier transport thanks to special features not included on traditional trucks in the construction industry.

The vehilcles have a lower seating position and panoramic views through an extended window space and fully glazed doors are advantageous when navigating through busy or complex city routes, giving a 90% increase in visibility.

A large proportion of the work undertaken by the company is completed in the city of Cambridge and other urban areas.

Joe Gossage, transport manager at Mick George, said: ‘’The safety of our staff, communities, clients, contractors and the people we work alongside is of utmost importance to us.

"Our new range of ‘city safety vehicles’ complement our existing fleet of vehicles and allows us to be a lot more targeted and efficient in our approach to safety for specific areas.’’