ATL Haulage to introduce telematics-based driver incentives

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Essex-based ATL Haulage is installing Microlise’s Fleet Performance telematics product across 75 vehicles to establish a new driver incentive programme.

Once fully implemented, it aims to improve the performance of the entire fleet by increasing driver engagement and incentivising those with the best track record.

“By introducing friendly competition we will raise the performance level of our entire fleet," said Amit Karia, managing director of ATL Haulage.

"We know that by reducing harsh cornering, acceleration and braking events, we’ll conserve fuel, minimise upkeep costs and reduce our environmental impact too.

"The best way of doing this is to provide performance information to drivers in an easy access, easy-to-understand way; then reward positive behaviour.”

ATL Haulage will be use the Microlise Driver Performance Management application, which will allow all drivers to self-debrief and compare their performance against their peers in a league table.

Performance and fuel usage figures will be collated in a league table to identify the best performing drivers and reward them.

The Microlise telematics product is also being utilised to track vehicles with a view to enabling customers to track their deliveries, particularly of high value goods, in real-time.

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