Isuzu UK launches fleet centre programme

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Isuzu UK has announced the appointment of a network of dedicated fleet centres around the country following the success of its D-Max pick-up truck.

The fleet centres have been selected to cater for the specific requirements of fleet drivers and managers.

Historically, the D-Max and its predecessor model the Rodeo have sold primarily to private buyers, many in the rural communities and trades with a network of dealers established to cater for their requirements.

However, with a number of fleet orders already announced this year and with more in the pipeline, Isuzu has taken steps to ensure that fleets’ demands and requirements will be met.  

To date, 50 dealers from Isuzu existing dealer network have been appointed as fleet centres, with geographic spread all over the UK. To qualify, each dealership had to sign up to a 14-point fleet charter.

This contains a number of commitments including capped labour and parts rates, option of a courtesy vehicle and full access to technical support at all times.

In addition, there is acommitment that should a vehicle be off the road for more than three hours, a suitable alternative will be found.

The charter also guarantees an appointment at the service centre within three days of the initial call.

Alan Able, fleet operations manager at Isuzu UK, said: “We are moving into new territory with our fleet business and naturally we’re keen to ensure that our new partners are given excellent service and aftercare from the outset.

"We have an advantage in that our dealers sell only pick-ups which mean they are highly knowledgeable of the sector and pick-up drivers.

"For example should a courtesy vehicle be required, it would always be D-Max supplied and not an alternative vehicle, as is the case with other manufacturers.

"The purpose of establishing our network of fleet centre specialists will be to transfer that level of attention to the exacting demands of fleet customers.”

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