Bridgestone extends Arla tyre deal

Bridgestone has extended a five-year fleet deal with dairy firm Arla Foods.

The 13,500-strong global dairy farmer cooperative will continue to use Bridgestone’s premium tyre range and Total Tyre Care offering, with a renewed contract now in place up until 2018.

Bridgestone’s Tyre Pressure Monitoring Systems (TPMS) and package of support were both cited as factors in the extension, with call-out times being reduced by up to 30 per cent as a direct result.

Bridgestone’s commercial sales director Greg Ward said: “To be in a position to announce this news is a great feeling for a number of people, who have been in discussions for a long time now.

“We have demonstrated real value to Arla by not only reducing call-outs through our support, but also identifying opportunities to deliver fuel savings by way of our TPMS technology.”

Greg added: “Discussions have been in place for some time now and we are delighted to have reached an agreement. We think it demonstrates longevity and offers an endorsement of our commercial fleet solutions.”