Technology and training combine in new road safety business for fleets

A new company offering evidence based driver training has been launched by commercial fleet CCTV firm Vue, following research into the effect of coaching on driver behaviour.

Called ReVue, the new business will utilise driver footage and coaching intervention in order to help fleet owners reduce unsafe attitudes and behaviours among commercial vehicle drivers.

Manchester-based Vue commissioned research into the impact of on-board cameras on attitudes and behaviours among LGV drivers.

The study, carried out by BSAP and independently analysed by Dr Julie Gandolfi of Driving Research, found the presence of on-board cameras and data recorders had a positive effect on driver performance, particularly so when implemented with a corresponding feedback and coaching intervention.

The study also showed that the application of a coaching style intervention from line managers, incorporating feedback on observed footage and data, along with advice on driver self-evaluation and self-development, is critical to achieving behavioural change and gaining the safety benefits of using CCTV and data recording technology.

Vue designs, manufactures and installs a range of in-vehicle CCTV and data recording technology to commercial fleets across the UK.

Managing director, Glen Mullins, believes his new company will be of particular interest to the fleet insurance sector, as well as fleet owners looking to improve safety.

Mullins said: “We work with a number of insurance companies who share our belief that CCTV technology can improve driver behaviours and attitudes, with the result of improving safety on the roads.

“Our research also suggests that the quality and frequency of the coaching intervention is likely to have a significant effect on the magnitude of benefit experienced.

“This is why ReVue will deliver a professional train-the-trainer approach, using experienced driver behavioural experts to help transport managers analyse and interpret real footage and share feedback in a positive vein following a structured procedure.

“We hope to help as many fleet owners as possible reduce the number of accidents their drivers have, improve safety for other road users and minimise the risks insurance companies are exposed to.”

ReVue will utilise the data recording technology provided by Vue CCTV, which captures and bookmarks instances of excessive G-force, speed and heavy braking, as well as recoding driver behaviour behind the wheel.

Vue’s technology allows information to be sent via the mobile network and video footage is captured even when the vehicle’s engine is switched off.

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