White van man stereotype parked

New research from Tesco Bank reveals that the outdated White Van Man stereotype has officially been parked.

The research, which has been released to coincide with the launch of Tesco Van Insurance, found that van drivers themselves reject the stereotype – 70% say they have never shouted at or had altercations with other drivers on the road and far from being careless drivers, nearly three-quarters (74%) said they took pride in their van’s appearance, boasting they have no dents or scratches.

The research also revealed the growing phenomenon of women who drive white vans, largely as a result of nearly half (47%) of van drivers being self-employed and more women starting their own business. Some 15% of female van drivers are florists and just under 10% are tradespeople.

Julie Hopes, managing director, Insurance at Tesco Bank, comments: “While white remains the colour of choice for commercial vans (30%), our research has firmly dispelled the outdated White Van Man stereotype. And with more and more women running their own business, an increasing number of female van drivers are taking to the roads.”

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